Information pursuant to § 5 DDG

ARWENN GmbH
\n Hornstraße 3
\n 10963 Berlin
\n Germany

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Represented by the Managing Directors:
\n Ruben Johan José Hutschemaekers
\n Sebastian Schönheit

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Contact:
\n Telephone: +49 173 5178869
\n Email: info@arwenn.com

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Commercial Register:
\n Registered at the Amtsgericht Berlin (Charlottenburg)
\n Registration number: HRB 269072

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VAT ID:
\n Sales tax identification number pursuant to § 27a German VAT Act:
\n DE451423775

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Responsible for editorial content pursuant to § 18 (2) MStV:
\n Ruben Hutschemaekers, Hornstraße 3, 10963 Berlin

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EU online dispute resolution:
\n The European Commission provides a platform for online dispute resolution (ODR): https://ec.europa.eu/consumers/odr/. Our email address can be found above.

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Consumer dispute resolution / universal arbitration board:
\n We are neither willing nor obliged to participate in dispute resolution proceedings before a consumer arbitration board.

","privacyPage",{"_45":512,"_508":513},"Privacy Policy","

Last updated: April 29, 2026

ARWENN GmbH (\"ARWENN\", \"we\", \"us\", or \"our\") operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the \"Services\"). ARWENN is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

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Personal Information We Collect or Process

When we use the term \"personal information,\" we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

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Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

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How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Legal Bases for Processing (EEA / UK). If you reside in the European Economic Area, the United Kingdom or Switzerland, our processing of your personal information is based on the following legal grounds: performance of a contract with you (Art. 6 (1) (b) GDPR) for processing necessary to provide the Services and fulfill your orders; your consent (Art. 6 (1) (a) GDPR) where we ask for it, in particular for marketing communications and back-in-stock notifications; compliance with legal obligations (Art. 6 (1) (c) GDPR), in particular tax, accounting and consumer protection law; and our legitimate interests (Art. 6 (1) (f) GDPR) in operating, securing, analyzing and improving our business, where these interests are not overridden by your interests or fundamental rights.

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How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping). The principal processors we engage, in addition to Shopify, are described in the sections below.
With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

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Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

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Hosting and Edge Infrastructure (Shopify Oxygen / Cloudflare)

The storefront frontend is built with Shopify Hydrogen and hosted on Shopify Oxygen, Shopify's edge hosting platform. Oxygen runs on infrastructure operated by Cloudflare, Inc. (101 Townsend Street, San Francisco, CA 94107, USA). We additionally use Cloudflare to manage authoritative DNS for our domain.

When you visit our Site, your request is routed through Cloudflare's global edge network before reaching Shopify's services. In this context, Cloudflare automatically processes the following data on our and Shopify's behalf:

IP address and approximate geolocation derived from it;
Date and time of the request, requested URL, HTTP method, response status, and transferred volume;
Browser type and version, operating system, and referrer URL;
TLS connection metadata;
Information used to detect and mitigate abuse such as bot traffic and DDoS attempts;
DNS query metadata used to resolve our domain.

This processing is technically necessary to deliver the website, ensure availability and performance via caching, and protect the Site against attacks. The legal basis is our legitimate interest in providing a fast, available and secure online shop pursuant to Art. 6 (1) (f) GDPR.

Cloudflare may process this data in the United States and other countries. Such transfers are safeguarded by Cloudflare's certification under the EU-US Data Privacy Framework (European Commission adequacy decision of 10 July 2023) and by Standard Contractual Clauses. For more information see Cloudflare's privacy policy at https://www.cloudflare.com/privacypolicy/ and sub-processor list at https://www.cloudflare.com/gdpr/subprocessors/.

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Email Delivery for Newsletter Sign-up and Back-in-Stock Notifications (Mailgun / Sinch)

We use Mailgun, operated by Mailgun Technologies, Inc. (a Sinch group company; One North Wacker Drive, Suite 2500, Chicago, Illinois 60606, USA), as the email delivery infrastructure for two specific purposes:

to send the confirmation and welcome emails when you sign up for our newsletter (double opt-in);
to send back-in-stock notification emails (see the section below).

For these purposes, Mailgun processes your email address, the message content, and metadata required for delivery (timestamps, delivery status, IP address of the sending server, technical headers).

Mailgun processes data sent through our account in its EU region. Where Mailgun engages sub-processors or its US parent in connection with operating the service, transfers are safeguarded by Standard Contractual Clauses and Mailgun Technologies' certification under the EU-US Data Privacy Framework. See https://www.mailgun.com/legal/privacy-policy/ and Sinch's sub-processor list at https://sinch.com/legal/data-protection-agreement-sub-processors/.

The legal basis is your consent pursuant to Art. 6 (1) (a) GDPR, given when you sign up for the newsletter or request a back-in-stock notification. You can withdraw your consent at any time with effect for the future.

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Customer Service Communications (Microsoft 365)

When you contact us by email or we contact you in response to an inquiry, your message and any attachments are processed using Microsoft 365, operated for European customers by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland. We use Microsoft 365 for customer-facing email, calendar, file storage and team collaboration tools.

For this purpose, Microsoft processes your name, email address, the content of your communications, and any information you choose to share with us. The legal basis is the performance of our contract with you (Art. 6 (1) (b) GDPR) where your inquiry relates to an order or account, and our legitimate interest in responding to inquiries and operating effective customer support (Art. 6 (1) (f) GDPR) in all other cases.

Because ARWENN is a business customer based in Germany, Microsoft automatically stores customer business data in its German data centers (Datenhaltung in Deutschland), at no additional cost and with the same service level as the global cloud offering. Where Microsoft nevertheless transfers personal data to its US parent or other affiliates in connection with operating the service — for example for diagnostic data, security telemetry, or global support functions — such transfers are safeguarded by Microsoft Corporation's certification under the EU-US Data Privacy Framework and by Standard Contractual Clauses. The contractual basis for the processing is Microsoft's Online Services Terms and Data Protection Addendum, which together constitute the data processing agreement pursuant to Art. 28 GDPR. See Microsoft's privacy statement at https://privacy.microsoft.com/privacystatement and the German data residency overview at https://www.microsoft.com/de-de/microsoft-365/business/data-security-privacy-germany.

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Back-in-Stock Notifications

If you sign up to be notified when a sold-out product becomes available again, the notification service is operated on our behalf by WL Artworld Solutions GmbH, Weydingerstraße 6, 10178 Berlin, Germany, on the basis of a data processing agreement pursuant to Art. 28 GDPR. For this purpose we process your email address and the product(s) you have indicated interest in, for the sole purpose of sending you a one-time notification when the product is available again.

The legal basis is your consent pursuant to Art. 6 (1) (a) GDPR, given when you submit the back-in-stock request. You can withdraw your consent at any time with effect for the future, for example by clicking the unsubscribe link in the notification email or by contacting us. The data is deleted once the notification has been sent or your request is withdrawn, whichever is sooner. WL Artworld Solutions GmbH processes this data on servers located in Germany and uses Mailgun (described in the section above) as the email delivery service to send the notification.

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Email and SMS Marketing

If you have given us your consent, we send marketing communications (newsletters, product announcements, promotions) by email and/or SMS. The actual marketing campaigns are sent through Shopify Email and Shopify SMS, which are part of the Shopify platform described above and are subject to the same processing and transfer arrangements. The initial sign-up confirmation email (double opt-in) is sent via Mailgun as described above.

The legal basis is your consent pursuant to Art. 6 (1) (a) GDPR in conjunction with § 7 (2) UWG. You can withdraw your consent at any time with effect for the future, by clicking the unsubscribe link in any marketing email, by replying STOP (or as otherwise instructed) to a marketing SMS, or by contacting us at info@arwenn.com. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

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Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

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Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we \"share\" or \"sell\" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

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Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee \"perfect security.\" In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. In particular, order data and related accounting records are retained for the periods required under German tax and commercial law (in general 10 years pursuant to § 257 HGB and § 147 AO). Marketing consent records are retained until you withdraw consent and for a reasonable period thereafter to demonstrate compliance.

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Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Right to Access / Know. You may have a right to request access to personal information that we hold about you.
Right to Delete. You may have a right to request that we delete personal information we maintain about you.
Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

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Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For Germany, the competent supervisory authority for ARWENN GmbH is the Berliner Beauftragte für Datenschutz und Informationsfreiheit (https://www.datenschutz-berlin.de). For the EEA more broadly, you can find a list of the responsible data protection supervisory authorities here.

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International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection. Specifically, transfers of personal data to the United States may take place in connection with our use of Shopify, Cloudflare (as Shopify's sub-processor for Oxygen hosting and as our DNS provider), and Mailgun. Microsoft 365 customer business data is stored in Germany by default for our account; any limited transfers in that context (e.g. diagnostic data, support) are safeguarded as described in the Microsoft section above. All such transfers are safeguarded by certifications under the EU-US Data Privacy Framework and/or Standard Contractual Clauses as set out in the relevant sections.

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Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the \"Last updated\" date and provide notice as required by applicable law.

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Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at info@arwenn.com or contact us at ARWENN GmbH, Hornstraße 3, 10963 Berlin, Germany. For the purpose of applicable data protection laws, we are the data controller of your personal information.

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